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15 Industry-Specific Resume Tips for Success

Crafting a resume that stands out is crucial in today’s competitive job market, so we’ve gathered insights from industry leaders, including CEOs and e-commerce business owners. From showcasing real-world marketing achievements to aligning your CV with job description keywords, explore these fifteen expert strategies to elevate your resume and increase your chances of success.

  • Showcase Real-World Marketing Achievements
  • Quantify Accomplishments, Minimize Adjectives
  • Tailor Creative Portfolios to Company Style
  • Utilize Keyword-Scanner Sites for Resumes
  • Keep Resumes Concise and Relevant
  • Summarize Pertinent Experience in IT
  • Highlight Networking Skills in Insurance
  • Detail Digital Campaign Management Experience
  • Customize HR Resume to Avoid Generic Templates
  • Quantify Experience with Specific Student Groups
  • Emphasize Communication Skills in Tech
  • Value Recommendations in Renovation Industry
  • Demonstrate Value in Every Resume Line
  • Express Enthusiasm for Business and Tech Roles
  • Align CV with Job Description Keywords

Showcase Real-World Marketing Achievements

Our business has recently been hiring digital-marketing associates to work for us. Instead of listing the certifications you have acquired, which can sometimes easily be earned, list the websites and projects you have worked on and the results you have achieved. I want to see real-world examples of your knowledge in action. If I see that on your resume, you will move to the top of my list.

Jeff MichaelJeff Michael
Ecommerce Business Owner, Moriarty’s Gem Art

Quantify Accomplishments, Minimize Adjectives

Self-promoting adjectives such as “proven,” “driven,” or “demonstrated” in a resume are a constant detractor. Whenever I see assertions like that, I think, “Well, I’ll be the judge of that, not you.”

A much more effective resume will have facts demonstrating accomplishments. The ones that really stand out are the ones with impressive numbers attached. In short, be quantitative if you can, and go easy on the qualitative, especially if you are bragging on yourself, which we all have to do a bit of in a resume. Facts and numbers will make you stand out!

Matthew DavisMatthew Davis
CEO, Davis Business Law

Tailor Creative Portfolios to Company Style

In the creative industry, we want to see something different from our standout candidates. That’s what our business is all about, after all. A design approach to the resume, and an external portfolio, is a must when applying for creative roles in design, marketing, video, and similar disciplines.

Where possible, tailor your portfolio to the company you’re applying to, especially if they service a specific sector or produce work in a specific style. You want the company to see that you understand their work and their approach.

Ryan StoneRyan Stone
Founder and Creative Director, Lambda Films

Utilize Keyword-Scanner Sites for Resumes

I encourage clients to take advantage of keyword-scanner sites so they can confirm they have the necessary skills from the job post on their resume. Most sites offer a number of free scans.

Lisa Allie, MSOLLisa Allie, MSOL
Career Coach, Ama La Vida

Keep Resumes Concise and Relevant

Don’t overstuff your resume! Always keep it to one page. Employers tend to look through resumes quickly, and it’s highly unlikely they’re going to stop for a two-pager. Only list relevant accomplishments and key jobs/school experiences. What’s more, keep any skills you list related to the job at hand.

Basically, if you have professional skills that are completely unrelated to a job you’re applying for, leave them out. They only work to bulk up your resume, which you don’t want too much of. The more experience you have, the more you’ll have to trim down what you include!

Lark AllenLark Allen
Content Marketing Specialist, Drive Research

Summarize Pertinent Experience in IT

In the IT consultancy industry, resumes tend to become lengthy because of the multitude of projects freelancers/contractors undertake. To navigate this, it becomes crucial to include a concise summary on your resume, spotlighting key projects or jobs relevant to the specific job you’re seeking.

We want to see a clear demonstration of pertinent experience and skills. We also value seeing the applicant’s achievements. Use quantifiable metrics, such as numbers, to illustrate your contributions. When doing this, you’ll highly increase your chances of standing out in the sea of applicants.

Søren RosenmeierSøren Rosenmeier
Senior Partner and Group CEO, Right People Group

Highlight Networking Skills in Insurance

For anyone looking to break into the insurance space, I can’t emphasize enough how important effective networking and communication skills are. Insurance tends to be a fairly tight-knit community, so these kinds of interpersonal and relationship-building skills will go a long way.

Jason WoottonJason Wootton
CSO, Rate Retriever

Detail Digital Campaign Management Experience

In our industry of web design and digital marketing, I like to see someone detail their experience in managing digital marketing campaigns. I appreciate when candidates can provide examples of successful campaigns, outlining their role, the strategies implemented, and the impact their initiatives had on business objectives.

Campaign management is a major factor in web design as it ensures that the design elements and features of a website align with the broader business goals. Whether it’s increasing brand awareness, driving sales, or improving user engagement, the design should support these objectives.

Mark Baldwin, Founder, Baldwin Digital

Customize HR Resume to Avoid Generic Templates

In human resources, a specific strategy individuals should consider when crafting their resume is to understand that there is no such thing as one resume. The worst thing individuals can do is submit a generic resume to a specific job description.

While it is fine to craft the structure of a resume, each role you apply to is asking for different skills. Take the time to read the job description thoroughly, and if you find there are aspects pertinent to the job description you omitted, add them. Recruiters and hiring managers are looking for the specific skills outlined in the job description, so be sure you are providing them with that information.

Andrew LeeAndrew Lee
Strategist, CareerUnlocked, Inc.

Quantify Experience with Specific Student Groups

For higher education, candidates applying for staff/administrative positions should quantify and give specific descriptions of the types of students they’ve worked with. For example, freshmen or upperclassmen, 200 pre-med students, international students, BIPOC students, etc. As always, tailor the wording to the job description.

Linda EvansLinda Evans
Career Coach, Launched By Linda

Emphasize Communication Skills in Tech

Being a Product Manager in the tech industry, I understand the types of skills and attributes that are necessary to succeed, at least on the non-technical side of it. When working on the non-technical side of the industry, you’ll often work in areas like sales, marketing, or business development.

Regardless of what you are specifically working on, a skill your resume needs to most definitely highlight is your communication abilities. Being proficient in verbal communication with both technical and non-technical people, presenting ideas clearly, and having advanced writing capabilities are all very valuable skills in this industry.

As a personal example, my resume, when I got hired, extensively highlighted the communication abilities I had developed during my time as a teaching assistant. This included both written and vocal communication, presentation skills, and non-verbal communication skills (body language).

Nicolas MontaubanNicolas Montauban
Product Manager, Codific

Value Recommendations in Renovation Industry

We’re a renovation company, and in this industry, it’s all about experience. What have you done? How long have you worked? Are you a good worker? Are you able to work in a team and carry out instructions?

I’ll put a lot of weight on recommendations from previous employers because that’s who’s going to give it to me straight. I don’t care how good you are at creating an attractive-sounding persona on paper – what can you do, practically? The person you worked for before me will give me the information I need.

Rick BerresRick Berres
Owner, Honey-Doers

Demonstrate Value in Every Resume Line

As a leader in a global recruitment business, I work with candidates from a range of industries to help them find their next ideal role. Across industries, my top specific strategy to increase the success of their resume is to ensure that every single line demonstrates their value and answers the question, “Why are you an ideal fit for this role?”

A resume is a very short, condensed document. There is absolutely no room for fluff or filler, and if a hiring manager sees what they perceive as filler material in the resume, this will immediately turn them off and make them think about pursuing other candidates, especially if the role is very competitive. Going through line by line and making sure it passes the value-add test is the best way to excise any filler from your resume.

One place in particular that you should do this with, and an area of resumes that I often see “filler” material in, is the work experience section. Too often, I see candidates simply list out their job responsibilities under past roles they’ve held. This adds nothing to a hiring manager’s understanding of your capabilities. Instead, replace any information about the role itself with evidence of your performance in that position. Ideally, do so in a way that uses verifiable, measurable results.

For example, instead of simply stating that you “managed X accounts,” go deeper and highlight your excellence in doing so—that you increased account revenue, for instance, or secured new high-value accounts. If you can demonstrate how your skills improved the bottom line in a past role, this will increase your odds of success with landing a new position.

Rob BoyleRob Boyle
Marketing Operations Director, Airswift

Express Enthusiasm for Business and Tech Roles

In the business and technology industry, while we are always looking for candidates with experience and skills, there is one specific thing that candidates should consider including on their resume to boost their chances of success. It’s not a skill they teach in school, but it’s an innate skill only a handful of people will have: enthusiasm for the job.

Expressing enthusiasm for a business- and tech-related job on a resume is important because it showcases a candidate’s passion and excitement for the role. Enthusiasm not only conveys genuine interest but also indicates a willingness to invest effort and grow within the industry.

In dynamic fields like business and technology, passion drives innovation. Problem-solving and continuous learning are traits highly valued by employers. Also, enthusiasm almost always translates into a positive attitude and someone willing to collaborate with others—key things someone in this industry will need to be able to do.

Jack VivianJack Vivian
Chief Technology Officer, Increditools

Align CV with Job Description Keywords

Research indicates that you have less than five seconds to demonstrate your relevance and that you are the best candidate when presenting your resume/CV for any job application, with even less time if screened by AI.

So, align your CV by working through the job description, incorporating keywords, terms, and phrases. Highlight specific achievements and qualify results where possible—show positive impact with measurable outcomes.

Elise McCabeElise McCabe
Founder, Career Transition Strategist, Career Coach, Outplacement Specialist, Career Management Consulting

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